When people think of a brand, a name or image usually comes to mind. However, a brand is much more than that. It is truly a complete experience.
Over the next few days, I will be writing about the following topics:
1. What is a brand?
2. How is brand identity developed?
3. How is brand image perceived?
4. How to make sure 2 and 3 are congruent.
My primary focus is on Nevada brands but I will be straying out of the Silver State from time to time with the purpose of citing appropriate examples.
Please feel free to tune in and get involved in the discussion.
Thanks,
Tom
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