Comments for Tom Simpkins

Comment on Poll: Nevada State Name by Tom Simpkins

Tom Simpkins — Fri, 17 Dec 2010 07:42:17 +0000

Thanks for stopping by Bob. You are absolutely right; there is only one way to pronounce Nevada. Read my take on the subject here

Comment on Poll: Nevada State Name by Bob

Bob — Wed, 10 Nov 2010 20:06:42 +0000

There is ONE correct way to pronounce Nevada in English. It’s been that way for more than 150 years.

Saying Nevada with “ahh” is just as incorrect as saying Oregon as Ory-GONE or Illinois as Illi-NOISE, or New Hampshire as New Hamp-SHYRE. All show a lack of education about proper pronunciation of states.

Some easterners think that they use the Spanish pronunciation of Nevada, they are wrong about that too.

There are several American states of Spanish origin but NONE are pronounced in the Spanish way:

California – NOT collie-FOR-nee-yuh
Texas – NOT TAY-hoss
Florida – NOT FLOW-ree-deh
Montana – NOT moan-TAH-nyuh
Colorado – NOT koh-loh-ROD-oh
New Mexico – NOT New MAY-hee-koh
Nevada – NOT NAY-bah-deh

Comment on Brand Identity vs Brand Image by Tom Simpkins

Tom Simpkins — Fri, 29 Oct 2010 00:47:35 +0000

Thanks for stopping by Jacob. Interesting blog post you have there. I understand what you are saying, sometimes I feel the same way but the loyalists are still alive and well. I think the only thing that has changed is the turnover of their life cycle. Brand fans discover, endorse, champion and grow tired of brands and products much quicker due to the wealth of exposure afforded new products and trends.

Comment on Brand Identity vs Brand Image by Jacob K. Bluhm

Jacob K. Bluhm — Thu, 28 Oct 2010 15:33:21 +0000

Do you think Brands are reaching too far? Are companies too worried about market share and losing their focus on who their product is for? Please read my post about how information and all-in-one brands are killing brand loyalists.

http://jeansandtie.com/

Comment on The Prism of Brand Management by Tom Simpkins

Tom Simpkins — Wed, 14 Apr 2010 15:52:10 +0000

Thanks for stopping by Sharon! I have so many more branding thoughts I need to convert to blog posts. I wish I still had Bret’s prompting to get them done!

Comment on The Prism of Brand Management by sharonmarkovsky

sharonmarkovsky — Wed, 14 Apr 2010 15:02:26 +0000

Tom,
Great blog! Consistency in a brand is critical. I love your analogy to a prism!

Sharon Markovsky

http://www.sharonmarkovsky.com

Comment on Brand As a Beacon and Identity As Bankable Value by Tom Simpkins

Tom Simpkins — Thu, 28 Jan 2010 05:24:49 +0000

Chris,

Thanks for stopping by to comment. Your definition continues to bring clarity to the often ambiguous topic of branding.

Tom

Comment on Brand As a Beacon and Identity As Bankable Value by Chris

Chris — Thu, 28 Jan 2010 05:11:27 +0000

Tim–

Great discussion on a topic that never seems to lose it’s relevance. Thank you for the mention and link. I appreciate being part of a worthwhile discussion.

/chris

Comment on The Prism of Brand Management by Tom Simpkins

Tom Simpkins — Wed, 27 Jan 2010 07:09:36 +0000

Kevin,
Thanks for the comment. We have many more Saturdays to go before we fully understand the complex sailing metaphor for business. It’s all about reading the wind buddy…
Tom

Comment on The Prism of Brand Management by Kevin J Porter

Kevin J Porter — Tue, 26 Jan 2010 18:15:47 +0000

Tom, very interesting analogy. I like how you distinguish that the incoming beam (brand) is unaffected by the brand manager. Now, I expect a full post dedicated to an analogy involving the painting of the two sailors using the sextant for navigation in the stormy weather.

Kevin