I recently conceptualized brand management functioning like a prism. A prism is an optical element that refracts light and is used to break up that light into its spectral colors (the colors of the rainbow). Prism Analogy for Brand Management The beam of white light is the organization’s value proposition. It is an identifiable, focused [...]
Posts Tagged ‘Brand Experience’
The Prism of Brand Management
Posted: 2010 in UncategorizedTags: Brand Experience, Brand Identity, Brand Image, Brand Management
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Brand As a Beacon and Identity As Bankable Value
Posted: 2010 in UncategorizedTags: Brand, Brand Experience, Brand Identity, Logo
Here are two different blog posts I found after publishing my entries that help tie together my recent thoughts on Brand Identity and Brand Image. Is Your Brand a Beacon or a Spotlight? by Rose Cameron Can be found here. Rose raises the question of what to do when the brand represents one thing but [...]
Brand Identity – Who are you?
Posted: 2010 in UncategorizedTags: Brand, Brand Experience, Brand Identity, Branding
In the previous post I outlined my definition of a brand and in this post I will go into detail about brand identity. If an organization agrees that effective branding is necessary they need to understand the concept of brand identity. Simply put, brand identity is how the business wishes to be perceived by the [...]
