I recently conceptualized brand management functioning like a prism. A prism is an optical element that refracts light and is used to break up that light into its spectral colors (the colors of the rainbow). Prism Analogy for Brand Management The beam of white light is the organization’s value proposition. It is an identifiable, focused [...]
Posts Tagged ‘Brand Management’
The Prism of Brand Management
Posted: 2010 in UncategorizedTags: Brand Experience, Brand Identity, Brand Image, Brand Management
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