Here are two different blog posts I found after publishing my entries that help tie together my recent thoughts on Brand Identity and Brand Image. Is Your Brand a Beacon or a Spotlight? by Rose Cameron Can be found here. Rose raises the question of what to do when the brand represents one thing but [...]
Posts Tagged ‘Brand’
Brand As a Beacon and Identity As Bankable Value
Posted: 2010 in UncategorizedTags: Brand, Brand Experience, Brand Identity, Logo
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Nevada: First Impression
Posted: 2010 in UncategorizedTags: Brand, Brand Identity, Brand Image, Nevada
Nevadans need to stop worrying about how their state name is pronounced. I am a 6th generation Native Nevadan and my son Braden is 7th generation Nevadan. My great-great-great grandfather, a frontiersman and pioneer, settled Clover Valley in Lincoln County Nevada in 1869. I feel this makes me fairly qualified to speak on this subject. [...]
Brand Identity – Who are you?
Posted: 2010 in UncategorizedTags: Brand, Brand Experience, Brand Identity, Branding
In the previous post I outlined my definition of a brand and in this post I will go into detail about brand identity. If an organization agrees that effective branding is necessary they need to understand the concept of brand identity. Simply put, brand identity is how the business wishes to be perceived by the [...]
In the older days of the Nevada wild west, branding involved a Rancher searing his ranch logo into his livestock. This was a way for a rancher to mark his product and distinguish himself from other ranchers. The firebrand became his logo and often his identity. The brand was usually incorporated into the ranch theme [...]
When people think of a brand, a name or image usually comes to mind. However, a brand is much more than that. It is truly a complete experience. Over the next few days, I will be writing about the following topics: 1. What is a brand? 2. How is brand identity developed? 3. How is [...]
