In the previous post I outlined my definition of a brand and in this post I will go into detail about brand identity. If an organization agrees that effective branding is necessary they need to understand the concept of brand identity. Simply put, brand identity is how the business wishes to be perceived by the [...]
Posts Tagged ‘Branding’
Brand Identity – Who are you?
Posted: 2010 in UncategorizedTags: Brand, Brand Experience, Brand Identity, Branding
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In the older days of the Nevada wild west, branding involved a Rancher searing his ranch logo into his livestock. This was a way for a rancher to mark his product and distinguish himself from other ranchers. The firebrand became his logo and often his identity. The brand was usually incorporated into the ranch theme [...]
When people think of a brand, a name or image usually comes to mind. However, a brand is much more than that. It is truly a complete experience. Over the next few days, I will be writing about the following topics: 1. What is a brand? 2. How is brand identity developed? 3. How is [...]
