In the last post I discussed Brand Identity – how YOU (the business) wish to be perceived by the consumer. Brand identity is everything the company wants the brand to be seen as. Today I will turn the lens around and look at Brand Image – how the CONSUMER actually sees you. Brand-aware businesses spend hours of soul-searching to [...]
Posts Tagged ‘Perception’
Brand Image – How are you perceived?
Posted: 2010 in UncategorizedTags: Brand Image, Perception, Reality
4
